Cohort 1 · Starts Tuesday 6 October 2026
Sabrina Stocker speaking on stage
6 weekly live builds, taught by a working publicist

Own the authority system Two Comma PR charges $120,000 a year to run.

Six weekly builds, brand operating system, LinkedIn to leads, newsletter, offer, and your own agentic publicist for press and speaking. Same system agencies charge six figures a year for, built by you, owned by you.

See what the last cohort built

6 weeks · Live online · Cohort 1 · dates announced at enrolment

Enrol for $1,497 or 3 payments of $547.

Sabrina Stocker
Meet Sabrina
SabrinaStocker

Sabrina Stocker spent six years building Two Comma PR into a seven-figure agency, working with 500+ clients and landing 3,000+ media placements across 1,500+ publications, including Forbes, the BBC and the Telegraph. She is not an AI teacher here. She is a working publicist, and authority was never a posting habit at her agency, it was a system her team ran for clients who pay $120,000 a year for it. This programme is the agentic version of that same system, built by you instead of run for you.

  • Grew Two Comma PR to 500+ clients
  • Landed 3,000+ media placements across 1,500+ publications
  • Appeared on BBC One's The Apprentice as a semi-finalist, watched by 8 million viewers

500+

Clients served

1,500+

Media placements

4.9-star

Mindvalley teacher rating

As seen in FORBES The Telegraph Media placements across 1,500+ publications 4.9-star Mindvalley teacher rating
The gap

You are the best kept secret in your industry

Most founders are sitting on expertise worth millions. And nobody online knows it. You have built something real: a client base, a track record, years of work most people in your field simply do not have. None of that shows up when someone searches your name.

You have tried to fix this yourself: a LinkedIn post here, a newsletter that stalled after issue three, an email to a journalist that went nowhere. Posting occasionally is not a brand. A dormant newsletter is not a pipeline. One email to a reporter is not a press strategy, it is a guess.

While you have been doing the actual work, someone with a fraction of your expertise has been building the visible version of your industry, one post and one pitch at a time. The market does not wait for the most qualified person. It rewards the most visible one.

That gap is not a talent problem. It is a systems problem, and systems can be built. This programme builds the one that closes it.

Sabrina Stocker working with a client

Sabrina built Two Comma PR from a solo publicist into a seven-figure agency by 28.

The same positioning, content and press process now runs inside this programme, built by you instead of billed to you at $120,000 a year.

By week six

What is true when the six weeks are done

Not homework. Not a to-do list for later. Six working systems, built live, already running before the programme ends.

Six systems, six weeks, each one owned by you when the last session ends.

Two ways in

Choose the lane that fits where you are

Ready to build now, or want to talk it through first. Both lead to the same six systems.

Ready to build

Enrol and start this week

Come withA clear sense that your expertise is not showing up online the way your work deserves.
Leave withA seat in the next live cohort, $1,497 in full or 3 payments of $547.
Want to talk first

Talk to the team

Come withQuestions about fit, format or whether this is the right six weeks for your business.
Leave withA short call with the team to check it is the right fit before you enrol.
The mechanism

Six weeks, six systems, built in order

Each week builds live in the session and hands you something you keep. Skip a week and everything after it has a hole in it.

Every system here is one you build and operate. Two Comma PR runs the done-for-you version of this for $120,000 a year; this programme is you building your own.

What you keep

Three things you can still do after the recordings stop

Every week builds a system, not a moment. These are the three you're still running long after week six.

Run your brand with agents

A Claude Project that already knows your positioning and your voice, and a repeatable pipeline that turns any idea into a scored, on-voice post. You run it. Nobody hands it to you empty.

Turn authority into inbound

A newsletter, a priced offer and a three-tier lead-conversation playbook, built to work together, so attention on LinkedIn and in your inbox turns into real conversations instead of vanity metrics.

Get press and stages without paying an agency

Your own press kit, media list, pitch-drafting agent and event-outreach pipeline: the DIY build of the service Two Comma PR charges $120,000 a year to run for clients.

Every system above is one you build and operate yourself. None of it runs on its own, and none of it is Sabrina's team working on your behalf.

The six weeks

Six weeks, six systems, one operating brand

Every week ends with something built live in the session, not homework for later. What you build in week one becomes the memory every week after it reads from.

Week 1

Build your personal brand operating system

Your Claude Project, Voice OS and Ideas Bank Voice OS + Ideas Bank, live
Working live on a laptop, building out a brand positioning slide
  • A dedicated Claude Project set up live, holding your background brief, your best past writing and your ideal client definition.
  • Master Instructions written for the project: the standing voice and behaviour rules, including a banned-words list, that Claude follows in every future chat.
  • A Voice OS extracted from your own writing (a North Star Passage, Voice Principles, Always and Never lists, three example posts) and an Ideas Bank of 20 or more ideas scored and ranked.
Week 2

Build your LinkedIn to leads strategy

Your content pipeline and lead-conversation playbook Scheduler loaded with real posts
Reviewing finished content together on a laptop
  • Ideas from week one turned into full posts in single-line, mobile-built architecture, with ten hooks generated and scored per post.
  • A signature built for every post (a PS line, a repost line, a CTA rotation), plus first and second comment scripts using the AAA method, checked by an anti-AI gate before anything is scheduled.
  • A three-tier lead-conversation playbook (cold, warm, hot) that tells you exactly what to do with a comment or a DM, alongside a documented posting cadence.
Week 3

Build your newsletter

Your Newsletter OS, Story Bank and first issue First issue written and sent-ready
Talking through a story idea together
  • The positioning interview run live: your one reader, your model (Curator, Teacher, Practitioner, Deep-Diver or a hybrid) and the three to five pillars you want to be known for.
  • A written Newsletter OS and a Story Bank started with your own real material, tagged by pillar, so future issues have something to draw from.
  • Your first issue drafted through the full seven-beat structure, plus a reuse pack: a blog version, a LinkedIn cut, a short note and a carousel outline.
Week 4

Build your offer

Your priced offer document and live sales page A priced offer, live on its own page
Writing the offer document live on a laptop
  • Your ideal client deepened into a full buyer profile: real objections in their own words, and what has to be true for them to say yes.
  • A one-page offer document written live: what's included, the price, the guarantee, and just as importantly who it's not for.
  • A simple sales page built and published in the session, presenting that one offer at one price with a working call to action.
Week 5

Build your agentic publicist

Your press kit, media list and pitch agent Press kit, media list and pitch agent
Backstage before a session, working through the press kit
  • A full press kit built live: a bio, a backgrounder, key facts about your work and prepared answers to the questions journalists actually ask.
  • A real media list researched with AI, plus an active account on a journalist-request platform and a triage prompt that flags the requests worth answering.
  • A pitch-drafting agent that pulls from your press kit and your week one Voice OS to draft a pitch in your own voice, ready for you to review and send. You run it: this is the DIY build of the service Two Comma PR charges $120,000 a year to run for clients, not that service itself.
Week 6

Use AI to get booked for speaking gigs

Your speaker one-sheet and outreach pipeline Outreach pipeline, populated and running
Presenting live on stage to a full room
  • A speaker one-sheet and two or three talk abstracts, built directly from your week one positioning and week four offer.
  • An event-research agent that searches for events, podcasts and summits matching your niche, turning hours of manual scanning into a repeatable search.
  • An outreach pipeline with real templates and a follow-up tracker, already populated with your first real batch of target events.

Every system above is one you build and operate yourself. Nothing in this programme is a self-running agent working while you're away from it, and recordings of all six sessions are yours for life.

Two Comma PR charges $120,000 a year to run this system for clients.

Build and own your version of it for $1,497, or 3 payments of $547.

Enroll now
In their own words

What the same system built for others

Before it became a six-week build, this same system (Voice OS, content pipeline, lead tiers) ran with real clients. Results kept anonymous by request.

“22 inbound DMs and £32K closed in 90 days”

“Twenty-two inbound DMs and £32,000 closed in ninety days, from posting in a system built to sound like her, not like everyone else in her niche.”

Cohort memberConsultant

“30 days of content in a single 2-hour session”

“A month of content, scored and voice-checked, out of a single two-hour session once the Voice OS and Ideas Bank were built.”

Cohort memberCoach

“A £15K offer sold within 3 weeks of launching”

“The offer went live and sold within three weeks of launching, built on the same positioning and voice work done in the earlier sessions.”

Cohort memberFounder

“22 inbound DMs and £32K closed in 90 days”

Cohort member

“30 days of content in a single 2-hour session”

Cohort member

“A £15K offer sold within 3 weeks of launching”

Cohort member

“A voice system so accurate her audience couldn't tell which posts she wrote”

Cohort member
A record of the work

Certification

Sabrina with a client at the end of a working session

Certificate of Completion

Finish all six weeks and you'll have proof of the work, not just the systems: a certificate that shows you built and own your agentic personal brand system, session by session.

Every system in this programme is one you build and keep, not one you're handed.

$1,497 one-pay, or 3 payments of $547, plus applicable taxes.

Enroll now
What's included

What's included

  • Six live build sessions

    90 minutes each, one per week, run live with Sabrina.

  • Lifetime recordings

    Every session recorded, so you can rewatch or revisit any week after the programme ends.

  • The system template pack

    Voice OS extraction, Claude Master Instructions, Ideas Bank scoring rubric, anti-AI checks and a Notion scheduler, ready from week one.

  • Six working systems

    Your Brand OS, Content and Lead Agent, Newsletter Agent, Offer Agent, Agentic Publicist and Speaking Booking Agent, all built live and yours to run.

  • Claude from scratch

    No prior AI experience needed. Every prompt, project and instruction set is built with you, in the room.

Sabrina walking through a live session venue, mid-delivery
What you get

Everything you get over the six weeks

6 x 90-minute live build sessionsOne per week, live with Sabrina, plus lifetime access to every recording.
Included
The system template packVoice OS extraction, Claude Master Instructions, Ideas Bank + scoring rubric, anti-AI checks, Notion scheduler.
Included
The six agents you build liveYour Brand OS, Content and Lead Agent, Newsletter Agent, Offer Agent, Agentic Publicist and Speaking Booking Agent, built week by week and yours to keep.
Included
What this system costs as a done-for-you service
$120,000/yr
The investment
$1,497

Or 3 payments of $547.

Two Comma PR charges $120,000 a year to run this system for done-for-you clients. This is the price to build and own your own version of it, live, over six weeks.

Prices in USD, plus applicable taxes.

Enroll now

Prefer to talk it through first? Talk to the team

Before you decide

14-day guaranteeNot right for you? Tell us within 14 days of your first session for a full refund.
Yours to keepEvery system you build across the six weeks, plus lifetime access to the recordings, stays yours after the programme ends.
An honest filter

Who this is for

An honest filter before you enroll.

This is for you if

  • You have real expertise and a track record, and almost nobody outside your immediate network knows it.
  • You're a founder, consultant or expert who wants to run your own brand system rather than hand it to an agency.
  • You're willing to sit in the room for six weeks and build the thing yourself, not receive a finished product.

This isn't for you if

  • You want Two Comma PR's team to write your posts, place your press and run your brand for you. That's the $120,000-a-year service, not this programme.
  • You don't yet have real expertise, a track record or a story to build a brand around.
  • You want a passive course you can leave half-watched. Every week's deliverable is built live, with you, in the session.
Before you enroll

Questions before you enroll

How much time does this actually take?

One 90-minute live session a week for six weeks, plus whatever time you choose to spend using what you build in between. Nothing is homework you're required to hand in.

Do I need any technical skill to do this?

No. You're taught Claude from scratch, in the room, week by week. If you can type a sentence and answer questions about your own business, you can build every system in this programme.

What happens if I miss a live session?

Every session is recorded and yours for life. You can catch up at your own pace and still build the same system, just on your own schedule that week.

Is this the same as Two Comma PR's agency service?

No. Two Comma PR charges $120,000 a year to run this system for done-for-you clients. In this programme, you build and run your own version of it. Nobody on the team writes your posts or places your press for you.

When does the next cohort start?

Dates are announced at enrollment. Enroll now and you'll hear the start date and weeknight as soon as it's confirmed.

What's the refund policy?

A 14-day money-back guarantee from your first session. If it's not right for you, tell us within that window for a full refund.

Do I need an existing audience to start?

No. This programme is built for founders and experts who are under-known, not already-famous. It builds the operating system that turns real expertise into a visible one, whatever size your audience is today.

Sabrina backstage, quiet, before a session
Before you go

Six weeks from now, you could own the system Two Comma PR charges $120,000 a year to run.

$1,497 one-pay, or 3 payments of $547, plus applicable taxes.

14-day money-back guarantee. Starts Tuesday 6 October 2026.

Not sure this is the right fit? Talk to the team → Enroll now